Archive for March 2011
Kick Butts Day is a national day of advocating that allows youth to speak out and take action against tobacco with events all over the United States. Kick Butts Day is all about raising awareness, and this year, the interns at Greenville Family Partnership were given the opportunity to take on this challenge. They decided to score several different tobacco-selling businesses at different locations around Greenville County using an online report card <storealert.org>. Twenty-five different stores were graded and results show that most convenience and gas stations scored at a D or an F, while grocery stores and pharmacies received much higher scores, ranging anywhere from an A to a C. The interns hope to improve these scores in the coming years, and lessen the influence of tobacco in stores’ advertising, so as to limit the exposure and temptation that children and teens are presented with.
Tobacco advertising has a strong impact on the buying decisions of youth. For example, between 1989 and 1993, when the ads for Joe Camel increased from $27 million a DAY to $43 million, Camel’s market share for youth increased by more than 5% while the adult share didn’t change. Today, the tobacco industry spends more than $36 MILLION a DAY on ads to attract new customers, which are mostly young people.
To raise awareness of local tobacco advertising, the Greenville Family Partnership interns will report on Kick Butts Day, March 23, the results of their survey of local stores that sell tobacco products. More than 30 stores will be “graded” using the Store Alert Report Card developed by the Battelle Center for Public Health Research. The report card is a tool to assess the level of tobacco advertising in the community which is an indication of the extent of influence the tobacco industry has on the community.
After checking and grading the stores, the results will be shared with the local media and other health advocates.
On March 1,2011, the DEA issued a one year ban on five chemicals used to make K2 Spice. These chemicals mimic the THC in marijuana. This is such a positive step in keeping our kids healthy. Let me know your thoughts...